GREG STRIMPLE

GS Strategy Group clients benefit from Greg Strimple’s unique combination of expertise in public opinion and consumer behavior, award-winning work in advertising, and extensive knowledge of regulated industries, the political process and public policymaking. Greg has leveraged his research, analytical and communications skills to devise and execute successful public policy and marketing campaigns for some of the country's leading corporations and institutions.

Prior to starting GS Strategy Group, Greg was a founding partner of Mercury Public Affairs, a national public affairs consultancy that was acquired by The Omnicom Group. At Mercury, Greg was the firm’s senior strategist overseeing polling and advertising. He was personally involved in many of the firm’s most critical accounts, and has extensive experience in healthcare, energy, entertainment, financial, and telecommunications issues.

Greg has held numerous positions in presidential, congressional and state legislative campaigns across the country, including as the senior advisor for polling and advertising in Senator John McCain’s 2008 presidential bid. More recently, Greg had similar roles in Illinois Senator Mark Kirk’s victory in 2010, with New Jersey Governor Chris Christie in his upset victory of 2009 and landslide reelection in 2013, and for Governor Rick Perry in his 2016 GOP Presidential Primary campaign. More recently, he conducted polling and guided strategy on behalf the National Republican Congressional Committee and the Congressional Leadership Fund. Greg is a current advisor and pollster for past Chairman of the National Republican Senatorial Committee, Senator John Cornyn of Texas, who won reelection in 2014 and 2020.

Over the span of his career, Greg personally has conducted and interpreted the results of hundreds of local, state, national and international public opinion surveys for campaigns, corporations, NGO’s and business coalitions.

Greg currently resides in Boise, ID, with his wife, Kari, and four children.

ROBERT JONES

A native Portlander and graduate of the University of Oregon, Robert joined GS Strategy Group in 2015. Since then he has provided dozens of clients strategic advice on messaging, positioning, and tactics. His broad experience and keen insights benefit clients in a wide range of areas, from national industry groups and Fortune 100 companies to political candidates and independent groups active in some of the nation’s most competitive races. 

Before joining GS Strategy Group, Robert came up in West Coast politics working on the re-election campaign of Senator Gordon Smith in 2008, and, in 2010, he served as Deputy Campaign Manager and Political Director for Chris Dudley’s gubernatorial run in Oregon. Robert subsequently worked at the National Republican Congressional Committee as the West Regional Political Director where he oversaw all incumbent and challenger Congressional races from Hawaii to Colorado. 

An increasingly sought-after political strategist, in 2018 Robert served as a chief strategist for the Congressional Leadership Fund. Selected because of his knowledge and experience with Western campaigns, he directed independent expenditure efforts in half a dozen of the most competitive races in country, overseeing millions of dollars in spending. In 2020, Robert served as lead advisor to Congressman David Valadao’s campaign to returned him to Congress after losing reelection by less than 900 votes in 2018. Robert was added to the team to help lead strategy and messaging for the campaign that went on to win by 0.8% in the most Democratic district in the country held by a Republican. 

Robert currently resides in Boise, ID with his wife Cat and son, Jasper.

TRAVIS HALL

Travis earned a bachelor’s degree in social statistics, where he also tutored others in research methods and statistics courses. He also earned his master’s degree in public policy analysis from Boise State University while working as a research assistant.

In previous roles, Travis provided data and statistical analysis at RRC Associates and Packaging Corporation of America, gaining valuable quantitative and analytical skills. He speaks Spanish fluently, having engaged in humanitarian work for 2 ½ years in Dominican Republic, Ecuador, and El Salvador.

Travis joined GS Strategy Group in 2014 as a Senior Data Scientist, and programs statistical models and algorithms that provide insight into key trends. Additionally, he is responsible for streamlining technical processes to ensure reliable and valid data.

Travis currently resides in Boise, ID.

brad WING

Brad Wing offers a wealth of project management experience to GS Strategy Group clients. Since 2010, he has been an important member of the GS Strategy Group team, overseeing all phases of client research projects - from design and methodology through questionnaire development and fielding to analysis and reporting. Brad ensures customized research programs for GS Strategy Group clients, helping them achieve their objectives through solid, accurate, and actionable results. Brad worked closely with GS Strategy Group partners to help guide research for Republican committees every election cycle from 2010 to 2018, along with research for dozens of candidates at all levels and NGOs from 2010 to present.

In addition to political work, Brad has worked on dozens of corporate projects over the years, directing research projects on issues like healthcare reform, insurance reform, siting and environmental issues, brand and reputation management, and crisis communications.

An alumnus of the University of Idaho, where he studied political science and business, Brad currently resides in Boise, ID.