BRAND & REPUTATION RESEARCH

Whether you are launching an initiative to advance your business objectives, confronting a crisis, or simply looking for a new edge over your competitors in today's high-velocity marketplace, GS Strategy Group is uniquely equipped to identify and develop the research-based communications strategy required. By asking the target audience what they know and consequently identifying how they behave, GS Strategy Group can identify the subgroups with whom productive conversations can be had in order to build a positive public image. All data is analyzed at the macro and micro level to best inform future decisions about marketing and outreach efforts. 

MARKET & COMPETITOR INTELLIGENCE

The need for actionable market and competitor intelligence has never been greater than in today’s digital age. Businesses are under increasing pressure to boost their efficiency and productivity and deliver higher ROIs to their corporate stakeholders while providing higher quality products and services to their customers. To do so requires real-time information about the market environment, the competition, industry trends, and your target audience. GS Strategy Group’s market intelligence helps companies, non-profit entities, and public institutions address tough, time-sensitive challenges by arming them with the knowledge to make smarter, faster business decisions and remain at or move to the forefront of their industry.

EXAMPLE OF OUR CLIENTS INCLUDE:

• Global energy player

• Hollywood entertainment & media conglomerate

• Leading telecommunications company

• Leading advocate for seniors

• Popular social media app

• Pro-sports organization

• National cable TV news network

• State universities & community colleges

POLICY & PUBLIC AFFAIRS ADVOCACY

GS Strategy Group combines expertise in both research and the application of research to public affairs campaigns. That expertise helps you proactively manage your reputation and issues environment to stay in step with public opinion and behavior and a step ahead of the public policy curve. We accomplish this through careful amassing and analysis of survey research and disciplined application of the results.

EXAMPLE OF OUR CLIENTS INCLUDE:

• Leading ride-sharing company

• Leading footwear & sports apparel manufacturer

• Global quick service restaurant chain

• Major global philanthropic organization

• US-based interest group with tens of millions of members

• One of the world’s largest transportation companies

• Leading public interest advocacy organization

POLITICAL CAMPAIGNS & BALLOT INITIATIVES

A successful political campaign – whether a competitive general election, Republican primary, or ballot measure – requires a thorough understanding of the audience(s) and a defined strategy to coalesce support. We understand the issues and values that drive voter behavior and use that understanding to design communications frameworks that inform paid media, from digital placement to grassroots targeting and donor messaging. GS Strategy Group has a proven track record of positioning candidates in-line with their voters, not Washington, DC opinion leaders, to win the majority come Election Day.